Bill has been a pioneer in search marketing. He started optimizing pages in 1994 and is considered the top thought leader on enterprise and global search engine marketing. Bill is an internationally recognized search marketing expert who has spoken at conferences in over 30 countries. He is the co-author of the best-selling book on search […]
Category: About the Book
Book Reviews
Reviews for the Third Edition If you’re the kind of person who prefers to work through a physical book, this could well be for you. It’s well-written with lots of practical examples that you can work through; not only focused on organic search, but also the paid side. Although it can only be up to date […]
About Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike’s latest book is Outside-In Marketing with James Mathewson. Mike Moran led many initiatives on IBM’s website for eight years, including IBM’s original search marketing strategy. Mike serves as a senior strategist for Converseon, a leading […]