Chapter 8 of our book recommends ways to improve your landing pages for paid and organic search. The following are a list of tools that will score various attributes of not only the site but of a specific page. These tools range from complex installed software to SaaS applications to plugins, but all will evaluate your pages for on-page search ranking factors.
We suggest that you review a number of these tools to decide which one most closely matches your approach to SEO. None of these tools contain a magic formula that will vault you to the top, but they do make short work of detecting the most common issues on a page.
|Tool||Keyword Placement||Ranking Factors||Meta Data||Compares||Schema||Platform||Cost||Review|
|Bruce Clay’s SEO Tool Set||Y||Y||Y||Multiple||N||Web||$29/mo & up||N/A|
|Microsoft SEO Toolkit||Y||Y||Y||Single||N||Desktop/Win||Free||N/A|
|Moz On-Page Grader||Y||Y||Y||Single||N||Web||$99/mo & up||N/A|
|Ranks NL||Y||Y||Y||Single||N||Web||$49.00/mo & up||N/A|
|Raven SEO Grader||Y||Y||Y||Multiple||N||Web||$99.00/mo & up||N/A|
|WebCEO||Y||Y||Y||Multiple||N||Web/Desktop||$69.00/mo & up $499 desktop||N/A|
Note: The content analysis function is often part of a larger suite of tools. In most cases, the pricing noted is for the suite. Also, the Enterprise Tools are excluded from this list due to their expansive functionality and pricing.