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Advertisements a searcher sees after submitting a query in a search engine or web site search box. In PPC these ads are usually text format with a Title Description and Display URL. In some cases a keyword the searcher used in his or her query appears boldfaced in the displayed ad. Ads can be positioned anywhere on a search results page; commonly they appear at the top above the natural or organic listings and on the right side of the page also known as Right Rail.

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