An aggressive high bidder paid placement auction bidding technique that raises your competitor?s costs, which might drain his budget a bit faster. A bid jammer bids 1? less than the maximum bid of the next-highest position, forcing the other bidder to his maximum bid. For example, when the bidder currently ranked #3 has a maximum bid of 50?, and the #4 bid is 40?, the #3 bidder is paying just 41? per click. A bid jammer might bid 49? to ensure the #3 bidder pays his maximum cost (50?) for each click.
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