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A high bidder paid placement auction bidding technique in which you scan the list of paid placement results, looking for significant differences between bids. You then adjust your bid to be just higher than the lower bid in the gap. If the #1 result is bidding 70?, the #2 result is bidding 50?, and the #3 result is bidding 40?, the largest gap is between the first two results, so a gap surfer would bid 51? to claim the #2 ranking.

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