Local search has become more and more important in recent years, especially as mobile has taken off. Google, Bing, and the major search engines all have their own local search engines, but there are other players in the local search game that you should consider in your marketing plans.
Yahoo Local should be on your local search listings and citations quest. You can add or claim a basic listing for free which includes the vital information (contact information, link to your website, hours, payment options, email address, products, and services) or you can choose the enhanced paid listing which allows you to add photos, coupons, a company descriptions, and a company tagline. You can also run a report to see the number of impressions and clicks you have received with an enhanced listing.
Yelp is one of the most well-known local search directories. You can add or claim your business listing for free and add photos and lots of additional details beyond just your contact information. Business owners can respond to reviews on their page, which is a plus for demonstrating customer service skills. Yelp also offers pay per click advertising within their network so you can get your business listing in front of more people.
Merchant Circle is another popular local directory that allows businesses to add or claim free listings with an extended description, profile picture, and link to your website. They also offer free basic statistics about your listing including keywords driving traffic to your listing and the amount of visitors your listing has received in the last thirty days compared to average businesses and the top business on Merchant Circle in your category. You can click on the who is this link to find out who the leader in your category is to learn more about your competitor’s local marketing strategy.
Superpages allows businesses to add or claim free listings that include an extended description of their business, multiple categories, a listing of products and services, one related business image, and a link to their website. You can add or claim your business listing here.
Yellow Pages allows businesses to add or claim free listings that include an extended description of their business, multiple categories, and a link. You can also add additional photos for the business listing.
Additional Local Directories
Looking for more? You can use tools like Whitespark Local Citation Finder which will help you find the best local directories for your business. You can also search for the names of your main competitors to see what sites they are listed on and make sure you get listed there as well.