Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike’s latest book is Outside-In Marketing with James Mathewson. Mike Moran led many initiatives on IBM’s website for eight years, including IBM’s original search marketing strategy. Mike serves as a senior strategist for Converseon, a leading social media consultancy based in New York City, and its sister-company, Revealed Context. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm.
Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also founded and writes for Biznology® as well as other blogs. Mike frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists.
Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike has more than 20 years’ experience in search technology, led the IBM product team that developed the first commercial linguistic search engine in 1989, and has been granted 11 patents in search and retrieval technology. He led the integration of ibm.com’s site search technologies and served as product manager for IBM’s search and text analytics products.