Paid search brings more buyers than organic

August 19, 2009

In  a study conducted by search marketing firm Engine Ready and presented in Internet Retailer Magazine, the research showed that across 23 e-retailer sites over the past year that paid search visitors converted at a rate of 2.03% versus 1.26% from organic search. Paid search ads tend to be more focused on conversion and [...]

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Google Says – Conversion Rates Don’t Vary Much with Ad Position

August 19, 2009

In a post today on the Inside AdWords Blog Google reported on conversion rate research conducted by their Chief Economist Hal Varian and his team concluding that conversion rates just don’t vary much by position.
We have used a statistical model to account for these effects and found that, on average, there is very little variation [...]

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Google Bid Simulator

August 11, 2009

Google finally took their Bid Simulator tool out of Beta.
Google now allows advertisers to simulate what “could have happened” scenarios against their campaigns.  It helps answer the big question, “if we raised our CPC would it have driven more traffic?” – they do this by looking at your actual performance data like Quality Score, clicks, [...]

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Popular Search Marketing Conferences

August 8, 2009

Search Engine Strategies – The longest-running search marketing conference, SES is held in New York, San Jose and Chicago in the US and in various international cities the world. Each conference lasts two to four days and features sessions for both novice and expert search marketers. The rate varies by location and duration of [...]

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Keyword Research Tool – Keyword Discovery’s Recent Updates

August 1, 2009

In Chapter 11 of the 2nd Edition of the book Mike and I recommended Trellian’s Keyword Discovery tool. Well David and his team have continued to make improvements to the tool. For many of the top Search marketing companies Keyword Discovery is the keyword research tool of choice.
For those that are looking for [...]

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Using Google’s Global Local Syntax

July 24, 2009

There are many times when you want to see the search results for a specific country or language to see what comes up.  Typically the boss asks – how do we rank in Germany for a specific term.  If you just jump over to Google Germany and do a search the results are skewed because [...]

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Deliver what you promise in your PPC ads

July 20, 2009

The following are two examples of where companies have totally missed the boat with paid search advertising.  They did their keyword research or had a known product they wanted to connect with searchers but failed to follow thorough and make the connection.
This problem is epidemic and I don’t know if it is laziness, stupidity or [...]

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SEMPO Webinar – The SEO Job Landscape in 2009 and Beyond

July 15, 2009

Is SEO really a “recession proof” career? The recent economic downturn has certainly put that assumption to test. This webinar will detail the changes that have occurred in the hiring landscape over the past year, and will walk through some simple guidelines and tips for both active and passive job seekers who are working on [...]

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China Search Marketing Advertising Spend Increased 29.9%

July 12, 2009

This week the Data Center of the China Internet (DCCI) announced that in the first half  2009 Search Engine advertising spend increased 29.9% YOY reaching 2.93 billion RMB ($429 million USD).

Total online advertising in the first half 2009 reached RMB 8.35 bln ($1.2 billion USD), increasing 2.9%.   Q1 2009 was characterized by a substantial drop [...]

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SES San Jose Managing Complex Search Programs Workshop

June 30, 2009

August 14th 2009
Time:    1:00pm-5:00pm
Register Now and Save 15% – Discount Code:  SESF15
Program Description:
Big sites especially those of multi-brand and multi-national companies face complex challenges when it comes to search marketing. Whether you operate a small site and want to learn how the big boys do it or you are tasked with managing a complex [...]

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