Bill Hunt & Mike Moran have updated their best-selling guidebook, Search Marketing, Inc., to reflect the biggest changes in this fast-paced industry while reinforcing the solid business fundamentals of how search fits into an enterprise’s overall goals.
This much-anticipated 2nd edition has been thoroughly updated and includes a new section to help marketers understand the increasing popularity of social media and how it relates to search. The book is also bundled with a DVD including more than two hours of video presentations.
This site will be maintained by Bill Hunt to provide updates and complimentary information to the book. Mike Moran has done the same on his blog and marketing insights blog Biznology
Get your copy of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition)
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