If you engage in paid search advertising, chances are you advertise on Google and Bing. That makes sense, because they comprise over 95% of the market in the US, and sometimes just as much in other countries. But, depending on the countries you market in, you might consider other paid search engines, also: Baidu. If […]
Category: Chapter 01: How Search Marketing Works
Country Search Engines
For the search marketer, Google is still the 800-pound gorilla of the industry. You cannot ignore Google in your search strategy for organic or paid campaigns. But Google is not the only search engine in town. Google is the most popular search engine in the world, but you must include other search engines in your […]