Chapter 10 of our book reviews the problem of click fraud and lists some of the steps to monitor and prevent it. Since it is not possible for you to monitor every click and transaction, the paid search programs (such as Google AdWords) monitor for click fraud but most PPC Ad Management tools try to do […]
Category: Chapter 10: Make Search Marketing Operational
Spam Contacts
As we demonstrated in Chapter 10, the quality of the links to your site is critical to your search success. As such, it is very frustrating to find that while you must work hard to attract links by creating quality content, others might use spam techniques and other unethical methods. The good news is that major search […]
Enterprise Tools
Enterprise SEO Automation and Management Tools [in Alphabetical order] BrightEdge BrightEdge has been around a while and is one of the leading Enterprise SEO Automation tools. Has API connections into most key analytics tools to allow for more reliable ROI modeling without using custom tracking tags. Key Features: Easy to use and navigate user […]
Global Search Center of Excellence
In Chapter 10, you can learn about managing your global search program. Over the past 20 years Bill has helped implement over 100 major Search Centers of Excellence. Some have died a fast death when the search program was taken over by a incompetent manger or outsourced to an agency, while others have thrived. The most common […]
Monitor Language and Country Settings
Google has now made it easy for you to monitor your country and language settings in Webmaster tools. If you log into your account and choose “International Settings” from the left navigation you will see the Language and Country screens. In this case 405 HREF Language Tags have been set for various pages on the […]
Less Common Problems of International SEO
With all the hype around global growth of Search Engines and so many companies looking outside their borders for their next round of revenue, it is no wonder that there has been a flurry of articles about globalizing your search marketing programs. Unfortunately, some of these recommendations have been incorrect, confusing or have not focused […]
Monitoring Search Engine Rankings
In Chapters 4 and 10 we discuss the need to monitor your rankings in the search results to monitor performance for your own website, but also for websites of your direct competitors. You’ll probably want to check the rankings of many keywords that are important in driving traffic to your site, but you might limit checking […]
Key Functionality of Enterprise SEM Tools
When researching and choosing an Enterprise SEO Tools the following are suggestions for key functionality that should be included. Ability to monitor the performance of multiple keywords and their corresponding landing pages [at least monitor tier 1 and tier 2 keyword not all pages/words] Ability to see a page that is ranking for multiple keywords […]
Review: Trellian’s Keyword Discovery
Review: Trellian’s Keyword Discovery For many search marketers, Trellian’s Keyword Discovery tool (www.keyworddiscovery.com) is the keyword tool of choice. Trellian’s free tool allows you to enter any set of keywords (with a limit of ten per query) and the most popular ¬variations of those keywords are displayed, along with monthly counts. The free tool limits […]
Are your Flash Player Version Checking Scripts blocking spiders?
Recently I was looking at a number of Flash-centric sites that should have been able to be indexed. Digging deeper into the problem I noticed that many sites have not updated their Flash detection and version checking scripts to allow spiders or mobile phone users to access their content “without” meeting the requirements they are […]