As you progress in your keyword research, you’ll soon find the need to organize keywords as your lists get longer and longer. As you do, you’ll be concatenating one keyword with another to form longer keywords. (One example is to merge the names of your products with our list of buy cycle modifiers to create […]
Category: Chapter 06: Choose Your Target Market Segments
Buy Cycle Modifiers
The more you can align keywords, ads, and messages to the phases of the Buyer’s Journey, the more likely your messages and offers will be in the right context. Each type of business has a different name for their stages, but most fall into these common four: The Learn Stage Many visitors start out needing […]
Competitive Keyword Tools
Competitive keyword tools reveal which keywords are being used by your competitors in their advertising campaigns, whether they be Google AdWords, Bing/Microsoft Adcenter, Yahoo Search Marketing, or others. All the tools we found, with the exception of Keyword Competing, is a superset of many addition intelligence functions and reports. We will focus here only on the […]
Keyword Research Tools
Chapter 6 of our book helps you to identify the best keywords for your business–following the process explained in the book will ensure all your products and their respective categories are covered. As part of that process, you can use keyword research tools to help you move beyond your obvious core keywords to find additional variations you might have missed. Free […]
Match Types
When you are setting up your paid search campaigns you have to decide how you want the keywords to be matched to the search query. We have talked a lot about “Searcher Intent” and trying to match your ads and landing pages to match the interest of the searcher. One of the steps in this […]
Leveraging Searcher Stimuli
Unfortunately, in large companies with big marketing budgets, sometimes you see infighting between various marketing and advertising groups, including different functional units of their agency partner, all playing one tactic off the other to gain a sliver of the ever decreasing marketing budget. If you are tired of the intramural fighting because you’d like to attack your competitors instead, […]