As you learned in Chapter 8, search engines do not want to waste resources indexing multiple versions of the same content–content duplicated on your site or on other sites. If you suspect that multiple pages on your site (or other sites) are similar, you can use these checking tools to identify how close they are to […]
Category: Chapter 08: Optimize Your Content
Rich Snippets
In Chapter 8 we explain how to influence your search result snippet. One of the best ways to do this is by using rich snippets–enhancements to the normal search results pages that are enabled by adding additional tags highlighting an element of information. You have many choices for the kinds of tags you can use, including microdata, microformats and […]
Content Analyzers
Chapter 8 of our book recommends ways to improve your landing pages for paid and organic search. The following are a list of tools that will score various attributes of not only the site but of a specific page. These tools range from complex installed software to SaaS applications to plugins, but all will evaluate your […]
Review: Microsoft SEO tool
The Microsoft SEO Toolkit helps web developers, web server administrators, and their SEO teams to improve the overall performance of their website in search results by integrating tests and best practices directly into the IIS platfor–or installed on your Windows computer. Unfortunately, since it is a Microsoft product there is not a Mac version. […]
Deliver what you promise in your PPC ads
Most search advertising works, but it can be helpful too examples of it doesn’t work. Below are two examples of where companies have totally missed the boat with paid search advertising. They perhaps did their keyword research or had a known product, but failed to follow thorough and make the connection to the searcher. Companies that […]