Category: Chapter 09: Prove Your Content’s Quality

If you use paid search, you’ve probably wondered how Google decides which ad should be at the top, and what order the rest of them are shown in. In Chapter 9, we learned how a ranking algorithm with with a set of ranking factors sort paid search ads. While each paid search engine uses different algorithms for their […]

In Chapter 9, we discuss how search engines choose the #1 organic search result–it uses the ranking algorithm. Google and the other search engines each use different ranking algorithms with different weights for different ranking factors. Ranking algorithms are trade secrets for each search engine, so no one outside their respective companies actually knows the […]

In Chapter 9, we address the problem of Negative SEO, where a competitor creates a number of spammy links to your site to try to get your site penalized. In Chapter 10, we review how to reach out to the the site to ask them to remove the bad links but if they refuse or ignore your […]

Everyone in the business of building links to their site needs to measure the impact of what they are doing. That’s where a link-building scorecard comes in. In Chapter 9, we explained how a link-building scorecard can measure the quality of your current links and can help identify new link targets. Because link building is so time-consuming, […]

Chapter 9 of our book helps you to measure the quantity and quality of your current links and shows you how to build new links to your content.  All of the popular link research tools replicate the scoring attributes of search engines to give you an idea of the relative value of the links you have. […]

Key Functions of Link Monitoring Tools All link audit tools count links to your page and most offer other features to make this tedious process easier.  The most important functions for these tools to have are: 1.  How many links does the site have? 2.  How many links does a specific page have? 3.  What […]