Competitive keyword tools reveal which keywords are being used by your competitors in their advertising campaigns, whether they be Google AdWords, Bing/Microsoft Adcenter, Yahoo Search Marketing, or others. All the tools we found, with the exception of Keyword Competing, is a superset of many addition intelligence functions and reports. We will focus here only on the competitive keyword functions of each of the tools below – in alphabetical order.
| Company | Volume | PPC | Ads | Organic | Organic Rank | Domain | Cost | Review |
| Keyword Eye | Y | Y | N | Y | Y | Multiple | £9.95/mo & up | N/A |
| Keyword Spy | Y | Y | Y | Y | Y | Multiple | $89.95/mo & up | N/A |
| SEM Rush | Y | Y | Y | Y | Y | Multiple | $79.95/mo & up | N/A |
| Spyfu | Y | Y | Y | Y | Y | US/UK | $79.00/mo & up | N/A |
Key:
Volume: Provides information on the number of searches for each keyword
PPC:- Lists paid search campaign keywords
Ads: Displays the copy of paid search ads
Organic: Lists keywords from organic search (SEO)
Organic Rank: Displays the average rank for organic search results
Domain: Finds keywords by domain
Cost : The price ranges of the tool