Chapter 8 of our book recommends ways to improve your landing pages for paid and organic search. The following are a list of tools that will score various attributes of not only the site but of a specific page. These tools range from complex installed software to SaaS applications to plugins, but all will evaluate your pages for on-page search ranking factors.
We suggest that you review a number of these tools to decide which one most closely matches your approach to SEO. None of these tools contain a magic formula that will vault you to the top, but they do make short work of detecting the most common issues on a page.
| Tool | Keyword Placement | Ranking Factors | Meta Data | Compares | Schema | Platform | Cost | Review |
| Bruce Clay’s SEO Tool Set | Y | Y | Y | Multiple | N | Web | $29/mo & up | N/A |
| Microsoft SEO Toolkit | Y | Y | Y | Single | N | Desktop/Win | Free | N/A |
| Moz On-Page Grader | Y | Y | Y | Single | N | Web | $99/mo & up | N/A |
| Ranks NL | Y | Y | Y | Single | N | Web | $49.00/mo & up | N/A |
| Raven SEO Grader | Y | Y | Y | Multiple | N | Web | $99.00/mo & up | N/A |
| Screaming Frog | Y | Y | Y | Single | N | Desktop/Mac/Win/Linux | £99.00/yr | N/A |
| WebCEO | Y | Y | Y | Multiple | N | Web/Desktop | $69.00/mo & up $499 desktop | N/A |
Note: The content analysis function is often part of a larger suite of tools. In most cases, the pricing noted is for the suite. Also, the Enterprise Tools are excluded from this list due to their expansive functionality and pricing.