« Back to Glossary Index The main text of a clickable search or context-served ad. It usually makes up the second and third lines of a displayed ad between the Ad Title and the Display URL.Related Articles: Glossary: Click-Through Rate Glossary: Dynamic Text (Insertion) Deliver what you promise in your PPC adsGlossary: Clickthrough Glossary: Dynamic Text Substitution « Back to Glossary Index
