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Any characteristic of an organic search match that is unrelated to the terms in the search keyword. Content ranking factors can take into account anything the search engine knows about the page itself?which pages link to that page, the site that contains the page, and many other components. These factors are used in the organic search ranking algorithm to sort the best results to the top of the list. Because it does not vary by the keyword, any particular page?s content factor score is exactly the same for every keyword?a page with strong content factors starts out with a high score for every word that is on that page.

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